Make an impression with branded items.
Promotional products are different from other forms of marketing and advertising, because they provide a useful function in addition to the advertising message. It's an advertising medium that your audience can touch and can use daily. This means that your message will stay top-of-mind long after it is received.
People will actually seek out promotional products, when they are usually looking for ways to avoid most ads (think DVRs and satellite radio). In a recent study, nearly 10 out of 10 people said they were willing to go out of their way to get a promotional product.
Plus, promo items have a longer shelf life than other forms of marketing, because consumers keep them around and use them. And when they don't want them anymore, many people choose to give them away, sell them, or donate them, rather than throwing them away. In fact, 79% pass along promotional items that they no longer need.
Of course, as with most marketing methods, execution matters. It's important to choose the right products to get your message across. That's because 72% believe that the quality of the promo item equates to the reputation of the company. Contact us and let us help you choose the products that make the right impression.
*Data from 2019 Consumer Study, PPAI Research
